Empowering women - We believe in empowering and supporting women in their community by creating a sense of purpose and hope through sustainable employment.

Preserving traditions - We believe in preserving the rich cultural heritage and beading skills of the Maasai that have been their mark of beauty and prosperity for centuries.

Sustainable development - We believe in providing a long-term solution to poverty by creating employment opportunities.

Environmental awareness - We believe in limiting our impact by using mostly recycled materials and educating our women about the importance of preserving the land.

Fair wages - We believe in paying a fair income that allows the women to cover not only their basic needs and medical expenses but also education for their children and savings for their families.

Educating a woman is educating a village - We believe that when a woman is educated, it’s more likely that she will educate her children, which in turn benefits the community as a whole.

The power of art and creativity - We believe that creativity increases opportunities for self-expression and enjoyment, increases a sense of self-esteem, and builds social capital.