In 2009 Eszter and Emanuel met and soon discovered their mutual interest in helping underserved communities. The sharing of ideas and many visits to Maasai communities eventually lead to the creation of Sidai Designs in 2011, with a small workshop set up on a dusty back street located in the city of Arusha.

In 2012, Eszter, Julie and Becky meet in Swaziland where they were all working for projects that socially and economically empower women and their communities. After several cups of coffee, hundreds of emails and a trip to Tanzania, in 2013 they decided to join forces to further grow Sidai Designs.

In 2014, they established Sidai Maasai Women Organization, a nationally registered NGO in Tanzania. Together, they work tirelessly to grow the organization, ensuring its long-term viability.

What’s in the name? Sidai means “good or beautiful” in the Maasai tribal language, Maa.