Sidai Designs, a non-profit organization, is located in Arusha, Tanzania. It is one of Tanzania's fastest growing towns, regarded as the gateway to the popular Northern Safari Circuit and the largest hub for the Maasai, as it is centrally situated in Tanzania's Maasailand.

Sidai Designs supports Maasai women by collaborating with them to create and market beaded jewelry based on traditional beading techniques that are infused with modern aesthetics. The jewelry is created entirely by hand using a combination of ingeniously up cycled products. Traditional glass beads are intricately joined using thread salvaged from old grain bags and enhanced with recycled metal beads, old canisters and yoghurt pots to create the boning, finished with luxury soft leather and sterling silver to create simple, elegant fastenings.

We provide tools and strategies for sustainable economic and social development by investing in installing skills, sustainable employment, knowledge and education. This will aid in overcoming poverty and eradicate some of the issues facing the Maasai women, help their social standing and improve access to health and educational services. Our aim is to give the women hope and a sense of purpose by using traditional artistry and creativity while preserving the Maasai heritage. We are committed to paying a fair income and providing safe and clean working conditions.