Eszter Rabin is a graphic designer by trade, who spent over a decade in advertising and later ran her own artisan business. In 2011, she sold her business to pursue her dream of working with artisan women in developing countries. She is based in San Francisco, California but spends much of her time exploring artisans around the world.
Emanuel Melubo Laizer is a Maasai warrior from the Ngorongoro Conservation Area in Northern Tanzania. Melubo is deeply committed to preserving his cultural traditions and helping his community. In 2010, he started the Napokie Arusha School, a school dedicated to educating Maasai young adults by teaching them reading, writing, Swahili and English.
The two met in 2009 and soon discovered their mutual interest in helping underserved communities. The sharing of ideas and many visits to Maasai communities eventually lead to the creation of Sidai Designs with locations in the city of Arusha in Northern Tanzania as well as in San Francisco, California.